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CASE STUDY # 3: Independent PR Consultant

Problem:  An independent PR Consultant seeks an inexpensive way to submit news about his or her clients.  The consultant needs to create buzz for his or her clients, and is looking for alternatives to sending mass e-mails, blogging or distributing press releases blindly.  A mechanism for measuring and providing results to clients is a must.

Solution:  The PR consultant can create profiles for each client on PRSafe.  Once created, each profile is immediately available on online networks viewed by over 250,000 unique users every month.  The consultant can also submit news, free of charge, as part of their online profile, and promote each company’s profile and its news by inviting end-users and members of the media to subscribe to a company's RSS feed.  The PR consultant can save money on press release distribution costs by purchasing bulk submission plans and reduced membership fees via our affiliation with PR Newswire.